At PLUSH, we believe comfort should never be basic.

We started PLUSH with a simple idea: the clothes you relax, sleep, and live in should feel just as considered as the clothes you wear out. Because real luxury isn’t loud. It’s soft, thoughtful, and quietly beautiful.

PLUSH was created for women who want their everyday moments to feel elevated. The unwinding. The slow mornings. The after-everything showers. The early nights in. The late starts. The in-between moments that most brands ignore.

We didn’t want “just pyjamas”.
We wanted a feeling.

PLUSH is for women who romanticise their evenings.

For the ones who light candles on a Tuesday.

Who take their skincare seriously.

Who believe that staying in is selfcare, not a compromise.

It’s for the women who understand that this kind of softness is not weakness - it’s power.

We care about how our products are made and how they make you feel.

Our bamboo fabrics are more sustainable than traditional materials, requiring less water and fewer chemicals to grow. We’re not perfect, but we’re intentional. Choosing better materials, responsible manufacturing practices, and small-batch production over excess.

Because feeling good shouldn’t come at the expense of the planet.

PLUSH isn’t just for bedtime.

Our pieces are made to move with you. From sofa to school runs, slow Sundays to midnight feeds, coffee in hand to candlelit evenings. This is loungewear designed for the reality of modern life, not a photoshoot version of it.

x Stretch where you need it.
x Softness where it matters.
x Fits that feel like a second skin.

We design everything to flatter, not squeeze. To breathe, not cling. To feel good, not fussy.