Welcome to PLUSH

Here you are invited to be unapologetically you. To express your true self and release your power by wearing gorgeous underwear, every day. 

There is something so precious about the pieces that are worn nearest to our skin and our hearts.

Finding something special that makes you feel sexy, confident, and fierce is a true act of self love. After all, as Carrie once said "your longest relationship is with yourself, so make sure to put you first." 

It's more than that though, isn't it. It’s about showing yourself the kind of care and affection that you would any person that you adore. Because you adore you. No shame in that. Every woman out there should take the time to explore the world of lingerie and all it has to offer.

Love + embrace your body always.
Team PLUSH x